“Don’t count the people you reach. Reach the people who count.”

About
Preeti

I'm a communications and marketing strategist who's spent 20+ years building executive brands and shaping reputation through stakeholder engagement and storytelling. I've worked with Fortune 500 CEOs and early-stage founders to launch bestselling books, build social media presence from the ground up, and position leaders for outsized impact.

My work has helped propel multiple executive memoirs onto bestseller lists and generated hundreds of press hits across broadcast, print, and digital media. My background spans corporate communications, VC-backed startups, and political campaigns. I started on a presidential race in 2004, which shaped how I approach every project—through an audience-first, integrated campaign lens focused on shifting perception.

Today I run an independent consulting practice providing fractional Chief of Staff support, executive advisory, and book launch strategy.

What I love:

  • Purpose-driven leaders building something that lasts.

  • Targeted, strategic communications that move the needle.

  • Clear messaging that cuts through the noise.

  • Food that translates cultures.

  • Writing that makes me grieve a little when it ends.

  • Travel that unsettles my assumptions.

  • And most of all, a family that sustains me through it all — and reminds me why the work matters.

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